Product-Led Transformation Program – 6 Months

Our Six Months Transformation Program is Designed to Lead Your Organization into the Future and Becoming Product-Led

Many organizations adopt new practices, yet true business value remains out of reach. Traditional management systems struggle to keep up with shifting customer demands and market conditions. To stay competitive, organizations must embrace adaptable, customer-centric, and value-driven ways of working. One of the most impactful shifts is the rise of Product-Led Organizations (PLO), where the product itself becomes the key enabler of value creation—attracting, engaging, and retaining customers while driving sustainable growth.

Imagine an organization where every team, from business to tech, moves as one—driven by shared goals, aligned with strategy, and inspired to deliver real, measurable value to customers. Where once there were silos and competing priorities, there’s now collaboration, clarity, and a strong sense of purpose. That’s the future we help you create by enabling you to build a Product-Led organization.

Right now, you may be facing common challenges:

• Disconnected Goals: Strategy and execution are misaligned, leaving teams unclear on where to focus their efforts.
• Too Many Meetings and Too Little Real Work: Business and tech functions may operate in isolation, slowing down decision-making and innovation.
• Customer Blind Spots: The rush to deliver features can overshadow true customer needs, leading to a lack of engagement or missed opportunities.
• Organizational Friction: Complex processes, unclear roles, and miscommunication between departments can lead to delays, errors, and frustration.
• Slow Response to Change: Rigid structures may hinder your ability to adapt, leaving you at risk of lagging behind competitors.

Our 6-month workshop series is designed to address these issues head-on and guide your organization into a new way of working that emphasizes agility, accountability, and customer value. Through our unique and proven approach, we’ll help you achieve:

• Strategic Alignment & Focus: Your teams will finally see a direct connection between their work and the organization’s strategic goals, aligning priorities (often) across business and tech.
• Enhanced Collaboration: Business and tech teams will build a culture of strong collaboration and shared accountability, accelerating progress and fostering innovation.
• Customer-Centric Operations: Teams will shift to a value-driven mindset, prioritizing customer insights and market needs, resulting in products that lead and stand out.
• Optimized Processes & Roles: We’ll simplify roles and processes, creating seamless interactions and trust between functions, removing friction, and boosting efficiency.
• Empowered, Product Teams: With clear guidance, your teams will become empowered to make decisions that drive business impact, enhancing accountability and ownership.
• Rapid Market Responsiveness: We help you establish systems that enable faster delivery and pivoting in response to real-time market feedback.
• Culture of Continuous Learning: A “build, measure, learn” approach will become central to how your teams operate, leveraging performance data and customer insights to keep improving.

Our workshops bring together everyone from top leadership to team members and their stakeholders, creating shared understanding and commitment to the transformation. Alongside the workshops, we work directly with your teams in hands-on sessions to turn insights into action, removing obstacles as they arise and ensuring a smoother, faster path to change.

Our role isn’t just advisory—we work side by side with you, coaching, training, and helping to shape a tailored organizational model that fits your unique business needs. Together, we’ll unlock the potential within your teams, creating a more agile, focused, and future-ready organization.

Expected Outcomes from Our Workshop Series

Through this expertly designed sequence of workshops and trainings, based on years of transformation experience and best-in-class frameworks, we’ll help you achieve a shared understanding of the root causes behind your organization’s friction points and challenges. Together we’ll identify practical, impactful solutions to increase efficiency and drive value for both customers and your business. Your teams will gain clarity, confidence, and alignment around the journey ahead, connected to your unique vision and goals.

Real results will be delivered step by step during these 6-moths as our trainers and coaches work with you hands on doing the change that you are ready for and see value in. The real value comes when adaptive change happens incrementally and iterative, and having the sequence of PAWO (see below) and first creating a shared understanding of both principles and current state helps create sustainable results faster.

Key Deliverables and Outcomes

• Unified Management Perspective: Management teams will gain a deep, shared understanding of core pain points and actionable steps to drive progress.
• Collaborative Organizational Design: Together, we’ll co-create organizational structures, blending hands-on training, proven theories, and insights from top product organizations (like Avanza and others) to support sustainable change.
• High-Level Roadmap: You’ll receive a practical roadmap for initiating transformation with a clear view of the key milestones ahead, grounded in proven change management experience.
• Strategic Alignment: Using the North Star framework we ensure a guiding star for all strategies and a set of key Performance Indicators that will be usefull for everyone in the organization enabling collaborative work to deliver on your strategies.
• Contextual Learning: Each workshop is designed to help you apply new insights directly to your organization’s context, enabling practical, immediate progress as it will inform the next workshop – as well as enabling change as we go.
• In-Depth Analysis and Goal Setting: Facilitate meaningful discussions to clarify your aspirations and evaluate readiness for change, ensuring alignment and focus.
• Widespread Engagement: Foster enthusiasm and commitment across all levels, creating a momentum that drives results.
• Shared Language and Understanding: Establish a unified language and collective understanding throughout the organization, breaking down silos and fostering collaboration.

This workshop series is designed to accelerate your transformation journey, helping you move from friction to flow, creating a foundation for long-term success and growth.

What We Do

Our program consists of a series of workshops, seminars, and training sessions designed to engage your leadership team, executives, and employees in a structured, hands-on transformation journey. Using design thinking for creative problem-solving and easy-to-use analysis models, we ensure that every team member can actively participate in identifying and understanding areas for improvement. Each session combines experience-based learning (including serious games), relevant theory, and real-world examples to facilitate progress, moving step by step toward your organization’s vision.

Every workshop provides both individual and organizational insights that empower your team to design a future-ready system and structure that align with your strategic goals.

In between workshops and trainings change will get started as we go building upon the insights collected and enabling new learnings and an immersive organizational change that enables real results faster.

What We Enable

Our approach fosters genuine buy-in across the organization—from executives and managers to employees—creating a shared understanding of the transformation journey and what it means for everyone involved. Here’s what we aim to deliver:

• Alignment and Control: Develop a high-level plan, roadmap, and scenario-based business cases that illustrate the benefits of change compared to the status quo. This clarity instills a sense of control and confidence throughout the organization.
• Practical Understanding: Gain a clear view of practical steps, how the changes will look and feel, and the foundational theory that supports them. With these tools, your teams can adapt quickly and confidently.
• Accelerated Change: Empower the organization to make transformation part of the daily workflow, with everyone contributing. The roadmap allows for parallelized, agile progress rather than a slow, waterfall-style approach, enabling faster, more effective change.

Our structured, participative model ensures that change is not only understood but embraced, setting your organization up for rapid, sustainable success.

Program Overview

Our program is structured to deliver an in-depth transformation experience through a series of workshops, seminars, and training sessions. Unless otherwise agreed, all sessions will be held in person.

Key Components of Our Offer:

1. Inspiration and Initial Conversations
   • Informal conversation and seminar(s) led by experienced transformation leaders
   • Our experienced keynote speakers run one or more seminars for your executives, managers and employees on topics in relation to Product-Led Organizations and based on your needs.
2. Workshops
   • Workshop 1: Overview of a 12-week change plan together with the change team: Organizational design tailored to align with your business strategy – 1 day
   • Workshop 2: Product-Led Operational Model Analysis and Training – 1 day
   • Workshop 3: Business Strategy, Products, Customers, and Customer Journeys – 2 days
   • Workshop 4: Domain Architecture and Value Stream Mapping – 1 day
   • Workshop 5: Principles Design and Shared Understanding – 2 days
   • Workshop 6: Organizational Design, Team Design, Future Roles, Forums – 1+ day(s)
   • Workshop 7: Portfolio Future Roles and Forums – 1+ day(s)
   • Workshop 8: Creating a North Star to guide the strategies – 1 day
   • Workshop 9: Operational Model Design – 1+ day(s)
   • Workshop 10: Agile Business Simulation – 2 days
   • Workshop 11: Roadmap Creation – 1 day
3. Additional Elements
   • Learning Organization Baseline: Establishing a baseline for tracking progress as a compliment to other key metrics we will use to track the change.

Details of Each Component

Inspiring Informal Conversation – Agile Transformation with Customer Focus
A 2-hour informal session featuring a C-level leader from one of our customers, a key leader in a successful transformation. The leader will share insights on moving from a siloed structure to a customer-focused team model and discuss the resulting organizational impact.

Results from Avanza’s Journey

• Decreased Time to Market: From 5.9 teams involved in each delivery to an average of 1.2.
• Increased Strategic Flexibility: Team missions tied to customer journeys allow for dynamic adjustments.
• Empowered Employees: Teams manage budgets, learn customer needs, deliver on multiple touchpoints, and align with business strategy.
• Happier Stakeholders: Greater involvement with team activities, fostering an understanding of the organization’s structure.

Participants: Extended Leadership Team
Enables: A shared understanding of achievable goals and learnings from Avanza’s approach where Dandy People was part of the start of the journey where parts of this workshop series were first designed and used. 

Interim Manager to Lead the Change

We recommend an interim manager from our sister company Moderna Ledare with validated leadership and relevant previous experience to join your leadership team, providing on-the-ground support throughout the transformation journey. A Moderna Ledare brings valuable experience in driving change, involving stakeholders, and communicating effectively. 

The Interim Manager will:

• Lead the transformation alongside your leadership team.
• Create the bandwidth needed for management to drive the change at the beginning
• Offer insights on best practices, share real-life examples, and support material preparation.
• Help avoid common pitfalls based on experience at for example Avanza or other companies, facilitating a faster and smoother transformation.

Agile Transformation Coaches in Partnership with the Interim Manager

Our experienced Agile Transformation Coaches from Dandy People will work closely in tandem with the interim manager to guide, train, coach, and support your team through each stage of the transformation, ensuring swift progress across all levels.

Organizational Design Workshops of 11 Sessions

Our series of (a minimum of) nine workshops will guide your organization in creating a shared vision of its future structure, focusing on areas such as business strategy, customer journeys, and domain architecture. Using best practices, we will help you craft a product organization design, team structures, and operational models that meet your long-term goals.

Workshop Highlights

• Workshop 1: Creation of a 12-week change plan: Organizational design tailored to align with your business strategy.
• Workshop 2: Product-Led Operational Model Analysis: Evaluate management processes and governance to align with your future vision.
• Workshop 3: Business Strategy and Customer Journey Mapping: Create a shared understanding of strategy alignment.
• Workshop 4: Domain Architecture and Value Stream Mapping: Map essential value flows, enabling shorter lead times.
• Workshop 5: Principles Design with Employees: Define guiding principles for future redesign and gather team insights.
• Workshops 6 & 7: Organizational and Portfolio Design: Create team structures, define roles, and establish forums to improve coordination.
• Workshop 8: Creating a North Star Framework: Enabling effective strategies with a set of guiding KPIs across the organization.
• Workshop 9: Operational Model Development: Align management processes to enable your organizational vision.
• Workshop 10: Product-Led Business Simulation: An immersive 2-day business simulation to develop a shared understanding of the principals behind a Product-Led organization with Business Agility.
• Workshop 11: Roadmap Creation – 1 day

The workshop series is built upon the framework called PAWO and each workshop is designed to build upon the previous, ensuring a comprehensive approach to organizational transformation.

Learning Organization Baseline Assessment

We begin by measuring current organizational learning abilities through a survey, with follow-ups every six months. This baseline helps track progress in areas like:

• Continuous learning, team cooperation, systems for capturing insights, and strategic leadership.
• Enables: Clear metrics for assessing true transformation impact.

Our proven workshop series provides a structured path to transformation, equipping your teams with the tools, mindset, and frameworks needed to drive sustainable growth. Let’s start a conversation about how we can help you unlock your organization’s full potential. Contact us today to explore how our tailored approach can support your transformation journey.