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HOW TO RUN THE WORKSHOP

Strategy is only as good as its ability to enable your product people to make smart decisions. It must evolve to remain fit for purpose. For those of you who want to make sure your product strategy serves your people, a collaborative approach helps you recognise and prioritise the most crucial gaps to work on.

The last post shares the product strategy health check template. Here’s one way you could work with it to align your POs, PMs, CPOs or whoever is in your product org chart. Co-creation is key to a shared commitment and conviction. Start with asking your product people to identify areas where they want more context. You can enable them a little better, each time, even if the official strategy is still in progress.

Treat it like a Kata, returning monthly or quarterly (but no less frequently) to prioritise the next biggest gap you want to close. A strategy isn’t grown in one night, so this is something that you can make more robust over time, piece by piece. Each time, gather product people to add what they know, then dot vote on which field they most need more data on to make informed decisions. Then split into pairs or small groups, choose one, and work on making it clearer before you next meet. This way, your strategy evolves over time, can gradually be strengthened, and benefits from collective effort. Don’t forget to remove old, irrelevant info as you go too. 

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All product companies likely have a document titled Product Strategy, but do they have a real product strategy? Perhaps you’re in charge of the product strategy and want to test and strengthen it. Perhaps you’re a Product Manager feeling the consequences of a strategy that isn’t fulfilling its promise. Do you see any of these symptoms in your product company? 

  • Direct solutions coming from senior stakeholders, without space for product discovery
  • Teams and stakeholders feeling the costs of context switching, working on very different initiatives, and spread thin
  • Teams caught by surprises, needing to help other teams working on very different initiatives
  • Senior product stakeholders unhappy with PM decisions closer to the work, even if the PMs are technically making decisions that fit within the strategy
  • Slick presentations promising upcoming, unvalidated features, rather than focus on opportunities

Alignment is crucial. You can get alignment by directly reviewing decisions, Or, you can share the appropriate information and decision making framework so that others can make smart decisions without the direct oversight. To scale, product leaders can no longer rely on personally approving plans. A leader’s role is to enable their colleagues to make decisions themselves. Especially in the days of hybrid workspaces, it’s all about the flow of information. Your strategy plays a huge role in that information flow. 

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The Agile Product Ownership in a Nutshell poster that I published a few weeks ago has now been downloaded over 1000 times already, and there has been lots of great feedback. It is so great to see how it is being used all over the world. Now it has been translated to Italian as well thanks to the wonderful Angela Maile. Thank you so much Angela!

You can download the Free Italian poster here in high resolution for great print out (PDF) >

Italian Agile Product Ownership in a Nutshell

Here is Angelas blog >

Here you find the original Agile PO poster in English as well >

Agile Product Ownership in a Nutshell – Free Poster

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discovery-adn-delivery-process-w-one-team-small

Here you find the “Product Discovery and Delivery process with one team” as a PDF poster if you like to download it >

Ever since I saw Henrik Knibergs movie “PO in a nutshell” about how the PO role work for the first time I have been thinking about how he could have included the discovery process in the picture too. A while ago I created this as an example of how it could look and work for a X-functional team.

All ideas could be good ideas

The process starts with some kind of idea that could come from any stake holder – even from anyone in the team (this is usually a very rare occasion in most companies). The idea is verified in a concept (see example of a concept in my blog post on discovery framework) by the owner of the idea and the Product Owner decides if it worth starting the discovery process to figure out what it is they are supposed to build – or if it is not, based on the information in the concept.
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konverteringsoptimerin och hypoteser på lantmännen

I september höll jag en endagskurs hos Lantmännen i Konverteringsoptimering & Digital Design, som även inkluderade user research, användbarhet och effektstyrning och agil metodik. Den här dagen var starten på en serie utbildningar för Lantmännens centrala IT och marknad samt alla webbansvariga för respektive varumärke.

Tanken på en gemensam grundutbildning föddes i våras av Anette Lovas som är centralt ansvarig för alla Lantmännens 35 EPI-webbar.

I min roll som centralt IT ansvarig för alla EPI-webbar såg jag en möjlighet att bidra med en gemensam kompetensplattform i modern utfallsdriven webbutveckling för att ge alla möjlighet att inte bara förvalta respektive webb, utan också förbättra löpande på ett effektivt sätt. Vi behövde lära oss att använda rätt data som beslutsunderlag för att skapa användarnytta och driva affärsvärde även online. Mia var given som kurshållare för den första delen av utbildningarna med sin erfarenhet inom konverteringsoptimering och effektstyrning samt att hon de senaste åren har hållit många liknande utbildningar på Crisp.

Webbansvariga i våran organisation arbetar väldigt mycket ensamt ute i organisationen och har få gemensamma kontaktytor. Utbildning är också ett sätt att mötas och diskutera hur vi på Lantmännen ska arbeta med våran onlinenärvaro, hitta synergier och utnyttja varandras olika kompetenser. “

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Product Discovery defines what should be built – and why. Collaboration Is Key. Your success with agile development depends on delivering the right product requirements at the right time.

During the past few years when I have been working as Lead UX or Product Owner I have come to a core process of how to do the discovery. At my latest gig on Viaplay as Chief Product Owner I had great use of some of these methods and also found it to be a great tool to have it visualised for all Product Owners in a one pager.

Within this process I see lots of different methods that may be used.As I use it I pick different methods in each level depending on organisation, product or project. Sometimes not all steps are neccesary off course. When working methodically for some time you start getting a feel for what seems like a good ide or not.

In this post I’m presenting a framework of the process as well as the methods in short formats. I will try to post more in dept posts on some of the methods going forward. Please let me know what methods you would like to know more about 🙂 Hope you find it useful in your daily work.

Download the one pager for Product Process and Tools here >

Here is my blogpost on the product development process with a continuous discovery and delivery process with one team >

Note: Due to some lazyness there are some Swedish material in this article also – sorry for that!

1. Strategy

Why are we doing this? What is the goal & desired impact? 

1.1 Concept
Concepts enables people passionate about a product idea, regardless of role, to realise it all the way to happy client. Concepts is a one page specification, in A3 format that represents a product idea of feature. It is enough to enable a prepared conversation with engineers developing the product. Think of it as a “flexible minimum specification”.  Mattias Skarins blog post on this http://www.crisp.se/concepts

Screen Shot 2014-09-05 at 11.08.12

Here you can download the Concept template I have created from Mattias Skarins examples > (more…)

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