I just had the pleasure of buying a new apartment that needed some serious love. I liked the place from first glance and I feel in love. So I went for it, how hard can it be to do a complete makeover? =)
Have I executed complete renovations projects before? No. Do I have the time? Not really. Can I afford to involve a complete team of experts and designers and let them handle the whole renovation completely? Not quite. Do I know exactly what I want and need? I wish.
This reminds me of many agile transformation projects. No previous experience. Big gap between expectations and effort level. And many companies have little to no understanding of what they want and need.